Congratulations, you’re on your way to building your brand and informing qualified candidates why they should choose you! As Gen Z enters the workforce, it's important to convey what sets your company apart.
We’re here to help you communicate the culture, values, and personality of your company to allow you to truly connect and engage with exceptional entry-level talent. To get started, take a look at the how-to guide below on creating a compelling company branded page. When in doubt, you can use our page as a reference.
Depending on how much existing branding content you already have, estimated set-up time is about 30 minutes.
Additionally, please be sure that all text on your Company Branded Page is written in third-person. Avoid using "We," "Our," and "Us." This is necessary to maintain consistency across all companies featured on our Discover Page.
ACCESSING YOUR PAGE
You can access your Company Branded Page dashboard when logged into your RippleMatch account. Hover your mouse over the icon in the top right hand corner of your RippleMatch screen and select 'Company' from the drop down. From here you'll head to a screen that allows you to edit and add content section-by-section.
Here, you should fill out the basic information on your company such as size, industry, and links to your website and social media.
You can also connect your company Instagram account to your page and show off your style to prospective employees. To link your Instagram account, please click the "Connect Instagram" button. If you are not already logged into your Instagram, you will be asked to log in. If you are logged into your Instagram account, a prompt will pop up asking you to authorize access to your media and profile info. If you are not logged into the correct Instagram account, please select "Not _____?" to switch accounts before selecting "authorize."
After logging in, a link to your Instagram username will appear near the bottom of the page along with the account's 10 most recent pictures.
The blurb in this section gives candidates and prospects a high-level overview of your company. Please include a short description (2-6 sentences, 600 characters max) of what your company does. Feel free to use text from your other social profiles or company website. These blurbs should be written in third person.
Below your high-level overview, please include the locations of headquarters or regional offices.
Upload your company logo in this section.
You should also select three unique photos to showcase your office, people, product, etc. These pictures will be the first images candidates see when they visit your page, so make sure you pick compelling content that's relevant to your company. All images must be in landscape (horizontal) layout. You can also add additional photos for candidates to browse.
You can think of culture blocks as mini-features on your employee value propositions. That said, you don’t want to overwhelm candidates with too many mini-features or get too granular. We recommend adding no more than five strong culture blocks to avoid information overload. Each block is accompanied by image or video content of your choice, but we recommend a mix of both. People spend on average 2.6x more time on pages with video than without (eMarketer 2017). Videos cannot be directly uploaded to the branded page, and instead need to be linked from a public Vimeo or YouTube page.
Feel free to leverage other content from your existing digital brand presence (i.e., the MUSE, Glassdoor), your careers page, and/or recruitment marketing materials.
The first block should start with a high-level overview of your company culture, values, and personality, and the subsequent ones can be used to dive into specific employee value propositions that you want to highlight. Focus on unique aspects about your team and company that will resonate best with an entry-level audience such as your training and development programs, your incredible HQ, your diverse and inclusive team, and your social impact/mission. According to RippleMatch data, Gen Z cares the most about opportunities for professional development, so be sure to convey how they can grow within your organization.
All culture block descriptions should be written in third person. Candidates will be viewing your page to get a sneak peak of what it’s actually like working for your company, so try to remain true to your brand while staying objective. Think about what truly constitutes an ideal fit for your company and cater to that audience. If you're still not sure of what content to use, our team of copywriters can help. Just let your Ripple Account Manager know and we'll get on our team on the job!
PLEASE NOTE: Each block has a 600 character limit, but it's always best to keep your writing short and sweet.
The People section allows you to highlight some of your employees from different areas of the business and lend a voice to their experiences. While we would love to hear from everyone at your company, we don't want to overwhelm your audience with information overload. Instead, we recommend selecting 2-6 employees from business areas relevant to your entry-level roles and with unique stories to tell.
After adding an image, name, and title, please select one of the question prompts from the Quote Header drop-down. If you don't like the options presented, we love to add new, creative prompts, so feel free to ask us to include your ideas! By preselecting a prompt for featured employees, it will speed up the quote collection process and make it easier to rally your team in your efforts to share your story and promote your brand. Please ask featured employees for a 2-5 sentence answer for each prompt.
Entry-level candidates care more and more about the entire package rather than just the salary. It’s important to showcase the unique benefits of working for your team beyond compensation to demonstrate that you value your employees. Please select from our list of perks in the edit perks section and feel free to add a few sentences to add color to your benefits if you’d like.
YOUR COMPANY CARD
This is what candidates will see when exploring companies on our "Discover Companies" section. You can select a photo from your main images, or a new image entirely. Please indicate your US Headquarters location and add a quick blurb about your company. This blurb can be your tagline, one-liner, or mission in 100 characters or less.
Before launching live, our team of copywriters will run a final QC on your page to ensure everything is good to go. If you have additional questions or need advice, feel free to reach out to your RippleMatch Account Manager directly!