Your Company Branded Page is your web page for candidates to learn more about your company hosted on RippleMatch.
While you do not need to publish one, it can help you stand out to candidates as we allow you to direct them to your site, see your social media, view your open roles and perks, and so much more.
This is your shot to show them how you differentiate from other opportunities and communicate the culture, values, and personality of your company. The Company Branded Page allows you to truly connect and engage with exceptional entry-level talent by hosting this customizable page that is linked on the Role details candidates see while navigating RippleMatch.
To get started, take a look at the how-to guide below on creating a compelling Company Branded Page. When in doubt, you can use our page as a reference.
Depending on how much existing branding content you already have, estimated set-up time is about 30 minutes.
Read this guide from top to bottom if you're just starting or jump to the section you need:
Where to Create/Edit Your Company Branded Page
Inputting Your Company Information and About You Section
Culture
People
Where to Create/Edit Your Company Branded Page
Click the settings icon (three lines) in the top right-hand corner of your RippleMatch screen and select 'Company' from the drop-down. From here you'll head to a screen that allows you to edit and add content section-by-section.
Inputting Your Company Information and About You Section
Company Information
Once you select "Company" from the menu, you will see the "Company Information" page.
In this section, you can add your Banner image, Company Overview information, Social Media links, and information about your company!
The Company overview section includes adding your logo, tagline, website URL, headquarter's location, industry, and number of employees.
The Social Media links section allows you to input the URLs to your Facebook, Instagram, LinkedIn and X (previously known as Twitter).
The About your company section is where you add your Main Image, an Introductory paragraph and locations.
Skip to the Culture section information or read on for a little more information about some of the features of the Company Information Section and how they help build your Company Branded Page.
Your Introductory Paragraph gives candidates and prospects a high-level overview of your company. Please include a short description (2-6 sentences, 600 characters max) of what your company does. Feel free to use text from your other social profiles or company website.
Below your high-level overview, please include the locations of headquarters or regional offices.
Images:
The three main images you should have ready are your logo, a hero image also known as a banner, and a main image.
These images are the first things that candidates see as they look at your Company Branded Page so you want to think of what will showcase your office, people, product, etc.
All images must be in landscape (horizontal) layout. You can also add additional photos for candidates to browse.
View our Image Guide here and if you need help with formatting your Hero Image, please reach out to support@ripplematch.com
CULTURE
Culture Blocks
You can think of culture blocks as mini-features on your employee value propositions. Videos cannot be directly uploaded to the branded page, and instead, need to be linked from a public Vimeo or YouTube page.
We recommend adding no more than five strong culture blocks to avoid information overload and we recommend a mix of both image and video content to engage the viewer. *People spend on average 2.6x more time on pages with video than without (eMarketer 2017).
Feel free to leverage content from your existing digital brand presence (i.e., the MUSE, Glassdoor), your careers page, and/or recruitment marketing materials.
Please note: Each block has a 600-character limit, but it's always best to keep your writing short and sweet.
Skip to the People section information or read on for a little more information about our recommendations for your Culture Blocks and how they help build your Company Branded Page.
The first block should start with a high-level overview of your company culture, values, and personality, and the subsequent ones can be used to dive into specific employee value propositions that you want to highlight.
Focus on unique aspects about your team and company that will resonate best with an entry-level audience such as your training and development programs, your incredible HQ, your diverse and inclusive team, and your social impact/mission.
According to RippleMatch data, Gen Z cares the most about opportunities for professional development, so be sure to convey how they can grow within your organization.
Think about what truly constitutes an ideal fit for your company and cater to that audience. If you're still not sure of what content to use, our team of copywriters can help. Just let your RippleMatch Account Manager know and we'll get on our team on the job!
PEOPLE
Our People
The People section has a visibility toggle, in which it can be displayed or hidden from your Company Branded Page. This section allows you to highlight some of your employees from different areas of the business and lend a voice to their experiences. We recommend selecting 1-4 employees from business areas relevant to the posted roles and with unique stories.
First Click "Add a Person," and then click "Edit a person" to create a Person profile. After inputting the name, and title, please select one of the question prompts from the Quote Header drop-down. If you don't like the options presented, we'd love to add new, creative prompts, so feel free to ask us to include your ideas! Please ask featured employees for a 2-5 sentence answer for each prompt. After saving, you can then upload a picture of each respective employee by clicking "Upload image."
PERKS
Entry-level candidates care more and more about the entire package rather than just the salary. It’s important to showcase the unique benefits of working for your team beyond compensation to demonstrate that you value your employees. Please select from our list of perks in the edit perks section and feel free to add a few sentences to add color to your benefits if you’d like.
This section also has an optional visibility toggle.
TRACKING LINKS
Our tracking links allow you to create different URLs to share across social media or in different campaigns that help you track the source of each candidate and measure the success of different channels and campaigns. For best results, avoid duplicating links!
This section will open a list of default links that we create for you.
Select ”Add Tracking Links” to create any additional links that are not on the default list, and you can name it whatever you’d like.
Select “Copy Link” for a copy-and-paste option. Then you can share these links with your team to match to the right campaign or channel to start collecting data
APPLICATION LEGAL LINKS
This section allows you to direct your prospective candidates directly to your site where Terms of Service or Privacy Policies are hosted.
PUBLISH
This final section lets you know if your Company Branded Page is live or a draft. This is also where you can unpublish your page, should you want to revamp it at any time.
Before launching live, our team of copywriters will run a final QC on your page to ensure everything is good to go. If you have additional questions or need advice, feel free to reach out to your RippleMatch Account Manager directly!